Nokia CEO memo sent to employees at the company compared the state of a person standing on a burning barge frozen sea
Nokia's new CEO is not satisfied. An internal memo published in the company's internal system after whose parts have already appeared on other sites, Gen. Stephen compares the cellular giant man standing on a burning barge pondering whether to stay on the barge to be burned or change your way of thinking in the extreme and jump to the freezing water below. After reviewing the success of premium devices iPhone, Android device through the small Chinese manufacturers cheap instruments, writes Champion "While our competitors poured gasoline on our stock, what happened to Nokia? Stayed behind, missed the big trends, and lost time ... the iPhone first came to stores in 2007, and still do not have a product close to their experience. android reached the scene a little over two years, and this week they passed us shipments of smartphones. unbelievable. " Even more pessimistic tone, writes Aluf "We have a brilliant innovation sources within Nokia, but we do not bring Authalsok fast enough. We thought Viggo would be the platform with her win in the most expensive smartphones. However, at this pace until the end of 2011, may be we have only a Viggo one market. " What about Symbian? "Prove that it does not lead to competitive markets like North America. In addition, Symbian is becoming increasingly difficult environment for the development of things to meet consumer demands, leading to slowness in developing instruments and creates a disadvantage when we want to use new hardware platforms. "Conclusion?" If we continue as before, more and more left behind, while our competitors advanced. " The timing of publication of this memorandum is not coincidental. In two days, Nokia is to make London "strategy briefing", which is expected to declare a champion the way he hopes to get the company out of the mud where it is. Many rumors surrounding the incident, suggests that maybe - Nokia's first - it will begin to produce devices with Windows operating system Microsoft Phone 7. Possible clue can be found as follows, also from the memo: "... We're not even fighting the right tools, and trying too much access to a range of prices in comparison to your phone phone. War of the devices has become, now, the war of systems, which include not only the phone's hardware and software, but also developers, applications, marketing, online advertising, search, social networks, location services and many other things. Our competitors bite into our market share with the instruments, they take it with an entire ecosystem. That means we will have to decide how we build a system, promote or join to system ... Meanwhile, we lost market share, we lost people and lost time. "
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