Apple: Sale of content? Only way


Apple continues to restrict competition: announced that there will not be another way to sell content through applications 
Apple restricts its application store competitors so that they will not do any competitive business. The company announced application developers, including Sony, not be able to sell their applications, e-books than through Apple (which will give the company 30% of earnings). Buying app Apple rejected Sony's reading books on the grounds it was submitted for approval. Apple provides more content and applications sold through its store can not Lhicarach through other instruments, non-manufactures. This is a fundamental change in thinking at Apple. Until now, the company believed that if clients can gain access to more content and more resources on iPhones iPad possession - more such devices will be sold. Apple also recently aired that she intends to be more cooperative with publishers who want a higher level of control over their content consumed via the iPad. This step can have significant implications for companies like Amazon, for example, compete with Apple in the software and offer electronic books can be read through such books. "This sudden change may indicate that something has changed Apple's understanding of its platform," said analyst James Mc-Wiwi New - York Times. "Apple started doing silver instruments. Maybe the new thing is that everyone recognize the economic value of the platform and device." "Of course Apple does not want its competitors will sell content through the channels in which it does not control - so they sell movies, TV shows and music via their media stores. Of course, Apple wants to share any content sold its operating system," wrote Jason Kincaid Technology blog Tech Crunch "But the fact is that Apple changes the rules at a later stage. Sony, Amazon and others have already built applications developed strategies under the impression that they can sell themselves and their contents. Hundreds of thousands, if not millions, used to jump between reading iPhone Kindle. That's the beauty on a single platform which can be access from several instruments. "

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