iPhone: Great White Hope

Apple launched iPhone in white, like royal wedding wide media coverage was exaggerated because of "who" and not because of "what"

Knowledge in PC World today says long lines Apple stores in Beijing, with hundreds of customers who want to buy the company launched the new product. Some waited in line more than three hours. If you're wondering how you have not heard of any launch of Apple taking place today, and do not understand how huge of a new product you could pass under the radar - you're only half right. The "new product" is about a year - the iPhone 4. So what's new here and what lines? Because of the color. Yes, Apple offers starting today in 20 countries and the latest model of its mobile phone in white, in addition to black. This difference between the two devices. Point. One can guess that for every product in the world of electronics the "kiddush was nun - an item. Who pays press releases (not one, not two and not two) additional color of a product exist? But not when it comes to Apple. A bit like Facebook on the Internet, the world's electronic products the company makes any hiccups drag industry media coverage. Thi was the issue of the "four white iPhone" has been the computer press for months, and full of great speculation about the launch delay. Knowing promised repeatedly rotating the imminent departure of the desired device, and again and again postponed the launch Apple.
Only lacked desperation table
We used disproportionate promos that gives the world press for its products to Apple's new. Also we are sinners that surveys the most prominent company launches rare. But while a revolutionary device like the first iPhone device market changes as iPad bring with them the technological innovation that justifies extensive coverage than usual, the white iPhone is not really deserve (and therefore not referred to the subject until launch day.) What excuse is there to cover that launched a new color? Review of American technology online newspaper ran the feeling that all that remains is to put despair table top technology site each counting the days until Steve King will give his subjects the new iPhone in white. Requires people: Let us choose in white - not black! "The wait worth it. I'm really looking forward to get it. Everyone loves the color white, good is always sold," said PC World for a guy age 26, one from the Chinese that waiting in line in Beijing. "White is lighter than" announced another pending the obvious. "This color makes you feel younger," she added, sounding more like a brainwashed American advertising obscuring senses when the citizens of a Communist state's tough. These and similar joy - the festive launch day finally arrived. It happens very close to the royal wedding in Britain. Appropriate timing, because in both cases trivial common events who get enormous media coverage disproportionate just because "who" and not because of "what". "IPhone 4 White finally arrived and is beautiful," he wrote excitedly Philip Schiller, Apple vice president of global marketing. "We appreciate all those who waited patiently while we worked to make sure that every detail is true." A little hard to understand how such information already has a mission simple sounds - so - to produce the device in black and white cover, but Schiller explains, "It's not as simple as make something white."

It's not easy being white 
 
"There are many more details related to the science of material from the device made and how he has time, and how it works with sensors," he said in an interview with prominent technology site All Things Digital. He also explained the development process were "unexpected interactions between the device color of his internal parts, like a bright person - also a clear need better protection from the sun. Oh well. So now have the option to buy an iPhone and not just black and white. And if Apple will be thirsty for more media coverage (do not worry, it will not happen. A heavy dose to is used to continue) - I have an idea for it: Android Tamlmlev something blue. This will ensure you an intensive media coverage of preparations for the event for months, plus a mass celebration on the coronation, sorry - the declaration. Really, who needs to bother to renew something when you can get all the attention - thanks to extensive new color? Israel, incidentally, does not appear in the list of 20 countries in which the white iPhone will be launched. This bit brings us back to the days when the iPhone (first) came to Israel in suitcases of returning from abroad. These waved him as a symbol of status of the item desired genre of the "The not it - but I have one." It would be interesting to see if that's what will happen soon with the white iPhone.