WhatsApp: big threat to mobile operators

Worry about cellular companies: Consumers no longer have to pay for SMS - billion text messages are delivered every day in the service

Company start - up Watts - Up (WhatsApp) California reports an important milestone in its history: The company puts on a billion text messages. Impressive given the company published a blog post, where she detailed that an average of 41 million messages per hour, 694 thousand messages per minute and 11 thousand text messages per second.Watts program - up imitating the familiar interface text messages, but the message is on the DATA network of client (mobile surfing), so messages between two users are free. The software has become almost standard communication between holders of smartphones, thanks to that, unlike specialized software like BBM BlackBerry and iMessage of iPhone - Watts - Up works on all operating systems popular smartphones.: Android, BlackBerry, iOS Symbian (Nokia) and recently announced the Version and Windus- Von. Thus, the software enables communication between various devices have.Other countries also very popular software among holders of smart devices. One may assume that the company's revenues to date are modest, but the damage that the company makes cellular companies is huge, because it affects income text messages - one of the most profitable services companies.


, Research director at Telecom Region EMEA at Merrill Lynch, thinks that the message of Watts - Up is its massive transformations in the cellular market: "field the DATA starts to be destroyed papaya for operators. They push their packages tightly and be their growth engine, but the other effects of surfing get big. Watts - Despite being a billion messages and is not platform messages to the world's largest - BBM BlackBerry topped. We know the power of Apple and therefore can be assumed platform iMessage will also be a strong and significant and more important programs like Skype.


He said, "We argue a lot of time expected revenues decrease due to telecom companies; in Southeast Asia, revenues text messages are about 40% of total revenue; Europe, revenues text messages are about 15% - and I believe that Israel, too. The Philippines, two major cellular companies , Globe and Smart, announced a sharp drop in income due to value added services applications and strengthening of the Dutch KPN profit warning issued its report, the Board app with specific reference to Watts - Up - It's almost not perceived. "75% of the cellular network traffic is DATA


Clicking the cellular companies. WhatsAppOf local companies, Partner is the only reports its income text messages, and in the second quarter of 2011 was under 113 million, about 10.5% of revenue cellular services company, starting about 7.5% in the same quarter in 2010.




Israel extends the implications of the revolution of browsing: "The DATA consumption is growing exponentially, and the assessment is that the transport will grow in 70% next year. Now, about 75% of the cellular network traffic is DATA, compared with 25% of traditional voice services. Means for companies isthey will have to spend a lot of upgrading its network. I think 2012 will be the year the LTE - all must go through a generation 4 to cope with increased demand. ""If the profit rate of voice calls is 40% -50% - services the DATA is 20%, if the company is very efficient, and in many cases the single digits. My forecast long-term, 5-6 years, is that companies will only access", he says.Please note that LTE is not in sight, although the companies will invest in modern networks, because of scuffling on the Ministry of Communications.