AOL will acquire Israeli startup 5MIN

Internet giant AOL will acquire the small Israeli startup 5MIN for 60-70 million dollars, according to sources. If implemented, this will be the fifth acquisition by AOL in

Israeli startup 5min media sold the American Internet giant AOL, reports blogger Peter Akpka night all Things Digital blog. Akpka indicates that he does not know the price tag of the deal, but he said that aol sources in the Internet giant said it will inform today (Tuesday) officially approved the deal.This message to themarker that the deal is expected to be carried out every day and it happens. 5min over the years has raised $ 13 million, so the price tag of 60-70 million dollars could be quite positive exit with doubles is not bad for investors.5min chosen to be one of the 20 most promising Internet companies of themarker last May. Investing in big names behind it are the American venture capital: Karen Galovspane Spark Capital Fund. The latter is also invests in Israeli Boxee Twitter. Past year is a very advanced although still apparently has no double-digit revenue of millions of dollars and still not profitable (but probably close to it). On the other hand, profitability has always been an elusive concept in start - ups and we saw big exits only Israeli companies based on technology or manpower.The company was founded in 2005 by three entrepreneurs: Hanan coupon, Tal Simantov Verne Mount - Nebo. The latter is also the general manager. During the past two years the company has won several awards flattering references to the global blogosphere and Israeli media. Newspaper Silicon Valley company determined the winner of k niche video market.

Israel's fifth acquisition
 
5min is a dot. The establishment of the world focused on Web content. The company's content library holds over 150 thousand Web clips engaged in training - from tying a tie through the preparation of sushi to planning the trip to Nepal. 5min will provide you with training videos about everything - a Wedaupedia - length does not exceed five minutes. Hence its name.5min does not own the clips producer, but relies on user-generated content. Right to be has a library of videos producing 200 thousand 110 million expectations for 800 affiliate sites.Dec firm comScore data showed that 5min March 2010 was ranked 14th out of 100 video sites viewed the world, before the Web giants like NBC, aol Universal, ESPN Disney Israeli coffee down (ranked 23rd).
In an interview prior to themarker said Mount - Nebo company that 5min is a feature or a bubble. "One of the problems of the Israeli Internet is that it grew out of other industries, saturated with technology. Such Makplut's access content 'Let's do something no one else has done. But the Internet is primarily a body of media. A breakthrough technology have created Facebook, YouTube or Twitter ? so well in 5min no breakthrough technology. We are a media company. I do not agree that we are not innovative. There is a huge number of sites that generate new forms of content consumption. to develop a technology that allows content to support the consumption of this current era of innovation. This may be the problem of entrepreneurs . They are trying to reinvent the wheel in place to integrate media and develop good products that allow consumers to consume a better media. "The possible purchase of Mount Nebo, said: "About the CPA, we have no such plans in advance. I'm here primarily because I enjoy the madness. 5min is the best job I've ever had. However to say that interest me money to be false. Regarding the exit, after which I believe will come a large body and recognize what you do and want to take part in 5min but I do not deal with When will exit. If the moment of purchase and it will change my life and my 40 employees - will not say it is not. "
If AOL will acquire the 5min it will be its fifth acquisition of Israel, after having previously purchased the Mirabls (icq), Relegence, knowledge (yedda) Okwiago.