FacebookStore!?!: becomes the gift shop

First time in its history, Facebook begins selling real products, through the gift shop service
Facebook starts selling real gifts. First time in its history, the social network will begin selling the world's largest real items (virtual items it sells for several years). After last May acquired the Karma gift service, Facebook is launching it again in the form of Facebook Gifts. It should be noted that as of now, this is a soft launch, except for users, and only within the United States.
The new service will send people gifts like shirts, socks, toys, food or tab Starbucks. The unique part here is who gets the gift will show a notification that she was on the right after the sender invited her, and be able to determine not only what will gift address but also to establish a case comes to clothing. Alternatively, the recipient can exchange the gift for something else, equivalent, Facebook's shop.
Since Facebook announced the service last night (Friday), the company's stock rose 6 percent. This is the mechanism of the gifts is a new revenue stream for the company, suffering from issue May - trust of its customers the ability of Facebook to generate profits. This mistrust caused decline in the share of Facebook by tens of percent, within a few months.
It is unclear, however, whether Facebook has ambitions to become the new international service in the near future. Although the company is the only mediator here, no need to maintain an inventory of its own, but the launch of the service in other countries requires the creation of local cooperation agreements in those countries, or global collaboration with a store like Amazon.