Tech-Ed conference held in Eilat, Israel again Microsoft explained the common consumer is interested in his employer, not him
After two days of Microsoft's conference in Eilat, I am concerned. It was not the intention of the company, I'm sure - they wanted to show me their regeneration in the enterprise software, and explain how my work day going to become much more comfortable. This, then, the declared purpose of the software divisions in society - to launch products more intuitive, easier to use.Only Microsoft's perspective, its real clientele - most people who were invited to TechEd 2010 - are the developers, network administrators, proprietary software whose job is to build as many workstations less time online. This atmosphere, I felt a bit like a guest for a moment I usually club member. Day - the day I set up computer networks, but to use them. And when I leave the office, I go down what looked a class rank lowest in the eyes of Microsoft - the simple end-consumer.As such, I am concerned. Israeli consumer I am concerned that this conference was hardly a poster for Microsoft consumer. If this is the company's flagship event, the big news is Microsoft bringing consumers a new mouse country - maybe we are the problem. Two compounds views of the conference center devoted specifically Lkinkete and Windows Phone 7. These Microsoft products and those developed specifically for consumer end-markets completely missing in the wake of focusing on the business. Microsoft Israel are pleased to introduce these products as milestones in the company's technology development - completely miss the point.Available anywhere is good. Your employer
Relation to the consumer does not end product launches (or rather - lack thereof). One of the major launches of the conference was a local version of Lync 2010 - internal communications solution - Microsoft's new enterprise. Lync allows you to communicate with others in the organization through one simple interface - no matter whether they are currently available for mobile, mail, messenger or other media solution. It works great demos - makes contact easily and allows to share information. He has, even to search within an organization based on role or expertise, capabilities Text translation - in case you need to communicate with people who do not speak the language.Cool, comfortable, works well and creates a much tighter connection between you and your workplace. Oh, wait, this may be problematic. If you give each person a great company you work an easy way to reach you at the click of a button, even if you are just not very important cog in the system, someone will find you on Friday night at 3 o'clock in the morning. Why? Because it turns out you just the right person who can help him - Search by job've already said?Organizational effectiveness - which dealt with a large part of this conference - no heart, in most cases. Is not intended to help you live better, is designed to help organizations function better, sometimes at your expense. When you look at it from the perspective of technocratic, it looks great. Shrinking processes, become easier to organize. Much of the presentations I saw at the conference showed just that. Only Sachaaotsiidar, sometimes very hard to get excited about it.
Beautiful vision, but how Imommsh?
Much easier to be enthusiastic consumer vision of the company long term, even when he's not very concrete yet. Demo video made Microsoft's Office Labs Company officials are trying to imagine how our lives will look like at the end of this decade, in -2019. Integral touch interfaces ordinary items and turn any surface to the screen, who knows how to translate a phone conversation and a coffee that displays the temperature of the liquid inside - these are the future, Microsoft says. According to Yoram Jacoby, head of the company's innovation labs in Israel, much of this vision already exists in the company's development labs (at Microsoft like to point out all the time they spent 9.5 billion dollars in research and development this year), if not in the most polished.One of the messages of this vision, if you notice a video that appears above, is that all the connected world. Automatic translation video screens allow everyone to communicate with everyone. Contrary to Lync, this is done not only in the office, but in every aspect of our lives. This vision we also can take our information with us, even if it's another continent, and display it anywhere. I wonder if Microsoft Israel understand that this vision becomes a reality, Windows Phone 7 need to speak Hebrew. And X - Box. And vision. Eventually we all consumers and small screws and insignificant, condescending way in which Microsoft chooses to look at us already dropped it's first place the world's richest software company, and make it completely irrelevant if you persist in it.
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