The Wall Street Journal reports that Google is planning a significant change in the search engine: Search semantic relationships that can understand human beings as
Google search revolutionized the way? The Wall Street Journal reported the company was going to change materially the method of its search engine and enter the "next generation search" - semantic search, which should understand the meaning of the words typed and "lhiraut more like how people see the world "(according to Google's senior colleague Single). The change is to provide more relevant search results, by adjusting the entity searches' (people, places and concepts about information exists). Another layer of knowledge, be integrated into the system results, you know test page on the network and identify where information on those entities, not just search for keywords. Such a search should know a friend and associate different words associated with a similar theme, such as "Facebook" and "mark Zuckerberg. " Instead of providing almost exclusively in response to the search result links - the engine will provide information, facts and answers to the body of the search results page.
The Wall Street Journal gives an example search for "Lake Tahoe", which now yields links to the official website of the place, his map Wikipedia page about him. After changing the semantic search, results will include data related to, such as location and weather it. When Tokld engine question "What are the ten largest lakes in California?" Will answer from Google, not just links to external sites that include it. Search on "Ernest Hemingway" The results page will display a list of all books.
Keep the gap from the competition
Bing back to save the
This is one of the great and significant changes in the history of Google, and can affect millions of web pages. It is estimated that between 10% and 20% from the search results be substantially affected by the change.
According to the report, changes will be gradual over the coming months, but the finish line of the project is years away. Google already has an extensive database it is working the past two years, and is expanding all the time. Already incorporated in the search results that do not require answers of Links. For example, if you type Google Dollar to Euro - current currency rate is obtained, which eliminates the need of Links below to enter.
Google hopes the move will preserve semantic search senior position in the search market, which is now controls about 65% global cut it off. Semantic search, she hopes, will take care of fixing the gap with Bing search engine from Microsoft and can also handle audio search engines such as Apple's pots. Also deal with Facebook is taken into account - as the biggest social network includes information on hundreds of millions of people and places around the world.
