Why Google refuses to fall into line with competing browsers adopt a feature that allows advertisers to block users tracking?
Google did not rush to join the trend of browsers that enable blocking track Golshim. Although Microsoft's Internet Explorer and the Mozilla and Firefox news Abgersavtihen implemented a feature that enables users to set publishing companies can not monitor his activities with files "Cookie" are downloaded through the browser - Google has refused to state which abides in a similar manner with the "chrome." Advertising networks, including those operated by Google itself, use cookies, sites where they advertise, to monitor your Web browsing activities and through knowing more about their interests - and adapt them to relevant advertisements. Not everyone likes this form of control, and software companies have recently begun to implement the block. Besides Microsoft Mozilla, Apple also made it clear that the next version of its browser, "Safari", include the option to set websites to track the user. "The idea of a Do Not Track ('to follow') Interesting, but no broad consensus on what actually does 'follow' or the shape of the implementation of the option. We encourage the fact that organizations working on these issues, we will continue to be closely involved, Google spokeswoman said the Wired site. Meanwhile, Google offers a plugin (Plug-in) Chrome called Keep My Opt-Outs prevents users from deleting browser privacy settings that block matching personal advertisements. Web security researcher Christopher Suagoian from Indiana University in the United States, says Google's refusal to implement a feature block is "quite shocking", especially considering that once the company actually had no problem to combine their technologies and products that are not yet formulated clear standards. "Google already provides an option for users to Opt Out (Remove) from tracking its advertising programs, so why not simply adopt the Do Not Track as another option-to remove it?" He asks. "The answer is money - Google will lose if the users of its browser would be a simple way to cancel advertising tracking. PLUG - not for users, but that defines policy. The intention is to give them something to talk about if they will be invited to a hearing in Congress. Nobody uses PLUG - this, and Google does not expect to be used. Google could be the first assimilates it. instead - it will last. "
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