Facebook: takes $ 70 million for an Israeli company

Facebook has announced the acquisition of Israeli society Ssanapto for about $ 70 million. Ssanapto, which so far invested $ 9 million, allows easy mobile access to various network services 
 First acquisition in the social network Facebook: TheMarker has learned that Facebook has announced the acquisition of Israeli startup company Ssanpto (Snaptu), formerly Movalika, for an estimated $ 70 million. The message was expected to be released officially tomorrow, but with the advertising message TheMarker released today. For Facebook's Mark Zuckerberg is the first acquisition of an Israeli startup. Company employees are notified about the purchase of these hours. For investors this is a great exit. Vsnfeto invested a total of $ 9 million. Sequoia $ 5 million, 3 million from Caramel Ventures and other investors about a million dollars. Browse the Registrar of Companies reveals that after the venture capital funds will first exit right to share the debut of shares they hold, will the developers ran crutches, who also serves as CEO, Micha Berdichevsky, Lior Tal Barak Naveh handsome profit. Another invests Asptolbe company, company Investments of former MK Naomi Blumenthal. partners sitting board funds helped the company through years of existence they Gili Raanan Sequoia (his first exit) and Rina Shainski Caramel Ventures. Caramel Ventures, which went into investment in the company worth about $ 3 million, records after 9 months double-digit exit leading to millions of dollars in relatively good yield last period of time. the Sequoia is not discriminated against, and will register an estimated yield of more than six on investment. Ssanpto established in 2007 and is line growth in recent years. The company has offices in London, Tel Aviv, Silicon Valley. Uniqueness of the company's technology is designed for mobile phones as simple. The application of the company works on about 2,500 different models of handsets, about 80% world's phones, allowing devices access to various network services, like smartphones. Thus, the ability of Ssanpto enable features various of Facebook to reach an audience that does not belong to the holders of smart phones. Application Ssanpto Facebook allows all usual operations that sell from your facebook account, but also can be produced through integration between the phone contact list and friends list on Facebook. Get out in the near future version also supports uploading pictures directly from a mobile phone. The application allows access to more about 30 different network services such as Twitter, Picasa, LinkedIn and others. Last January the company signed a strategic agreement with Facebook, last week signed Ssanpto cooperation agreement with the social network of its business Linkeden 90 million registered users.
30 million users Ssanpto's business model is advertising space, and the company works with advertising networks such as AdMob and Google. Existing agreement with Facebook, the company shares revenue with social network on any purchase of digital goods via Facebook application. To date, 30 million users are using Vsnfeto. Among media companies that offer the Ssanpto Elmanweihen can specify the airtel, Waedpon, Nokia (via Shop OVI), BlackBerry, Sony Ericsson and shop the world's largest independent applications GetJar. In an interview earlier TheMarker, following the signing of the agreement with Facebook, said CEO crutches that "in the world where more popular phones from computers, telephones simple dominant, Ssanpto changes the life of the people." Facebook used to make some major purchases relative to its competitors. The amounts behind the startup companies it buys are relatively low, the acquired company usually goes to Palo Alto. It is estimated that this would not happen in this case, the first time in the history of Facebook is leave the existing development center. Significance of the move is expected to be Shlpaisbuak development center in Israel. This closed the circle and Facebook is the latest of global technology companies purchased by Israeli technology. Google also had a similar situation a year ago, no Israeli acquisition, but in 2010 the situation changed, when you bought the Labpixiz for $ 25 million and later acquired Koweaksi 12.5 million. For the first time that Facebook is active actively scene hi - tech. Another company that was in the crosshairs of Facebook was face.com Israel, decided not to accept the offer on behalf of Facebook.