European bill: Use of Personal Information only with approval

Request permission to transfer user information, delete information upon request and can export data are part of the requirements of the new bill, the European Commission
Europe is considering a new law that will force Internet companies such as Facebook and Amazon take Mmstmshihn explicit permission to use their personal details, reports the New - York Times. If accepted, would force the companies new law initiated by the European Commission to completely delete the information about the users on request, and will receive fines if they do not. The law is expected to be discussed in Brussels tomorrow (Wednesday) and crystallize in the coming months. If you enter into force - be it in 2014, then apply to the 27 EU member states.
If you receive the European proposal, there will be significant ramifications on Internet companies that use information of their customers in different ways. The new regulations will have these companies to update their customers about the information collected about them and keep it only for a limited period. They also need to provide options for exporting data to other services. In case of theft of information companies need to update the authorities within 24 hours.
"Companies must be transparent about what they are doing and clear about the use of information," said New York - Times Viviane Reading, Vice President of Law of the European Commission. "The new law is needed to protect the constitutional rights of our citizens." Roland sprang, COO of Microsoft's European branch, indicates that firms would be difficult to obtain the official consent from their customers. As an example, he brought the company's Hkinkt system, who knows how to detect movement - can be regarded as personal information. If you pass the law, consumers may need to provide OK every time a play, claimed.
Other critics argue that it is difficult if not impossible, technically, because information does not necessarily stay in one place or transferred (even consensual) with third - party - hard to delete it from there. "If you anchor the privacy rights law, shall not be applied to all existing contexts - because there are situations where it's perfectly reasonable to expect an organization that could store information," said David Hofmann, director of Intel's privacy.