Great animation and video are a huge series of videos to cooperate Participants by Disney and will air on YouTube
A new partnership between Google and YouTube from Disney. On Monday the two companies are expected to announce the new collaboration which will invest in common between 10 and 15 million dollars on a new video series. Short films in this series will be produced by Disney and Disney will be on site on YouTube.
According to the New - York Times, reporting on collaboration, Disney entered into a partnership because this is her concern that is not attractive enough for children looking for video content online, and take up the YouTube as a "cool" anymore. Disney.com site traffic dropped steadily - in September came to 12.7 million unique users, compared with 17.9 million last June. Did you hear the company hopes to "catch" the potential audience on YouTube and video combine the most successful brand at its site. "Where is important to reach our audience," he explained simply, James Yee. Fitarro, President (Co), Disney Interactive - a division lost $ 300 million last year.
For YouTube - using well-known Disney brand can provide credibility and prestige as well as cause the perception among parents, YouTube is a site for their children. YouTube is in the order of integration professionally produced content on the site - which reflected the new content channels that she is going to launch with a variety of partners. "This is recognition of the fact that we are interested in working with the best brands. In addition we expect to attract new advertisers through partnership", said Rovt Kinkel, director of content partnerships, YouTube. Kinkel stressed that the partnership does not mean YouTube's attempt to pass an independent content production.
