Nokia's new smartphones show that fulfilled its part of the deal with Microsoft. The question is whether it will be enough to save her
One of the major curses of the cellular world today is boredom. How not to look at it, there on the shelves in stores dozens cellular handsets are almost identical, with the exception here and there - that is in many cases extraordinary abuse. You can debate for hours whether Samsung's Galaxy ancient iPhone or not, but the result is quite bleak landscape. Or, at least, that's what was in until last year.
Then came Nokia. Well, in fact Nokia was many years ago, but last year the Finnish company decided to gamble on Microsoft's Windows Phone, threw aside the operating system it has developed itself, but left the iron. And this package, first seen in the N9 but the flag was adopted as the leader sets the "Windows", was a beauty. But the beauty of the device is not saved Nokia, because when people come to buy a mobile phone, most of them do not want to just be beautiful, but also be comfortable and useful. The first condition Windows Phone answered in just as good from iOS and Android, being a great operating system for people who hate the complexity of Android but do not like the iPhone's stoic minimalism.
Microsoft did not offer enough content and services
But usability was missing. An era where everyone is connected environment that consists only phone but also the surrounding devices, and various network services, Microsoft simply did not offer enough content and connecting services to people familiar surrender to the beauty of Nokia handsets. And losses have increased, factories closed, thousands of workers were laid off. Today Nokia is a bad situation, even very bad. Its stock is low, its status is deteriorating and its future uncertain.
While the company still manages to third world countries for a very cheap phone models, but also where Android starts to be very competitive. Symbian's application store, with all due respect to its supply, can not compete with Android's application store, and current OS devices cheapest looks very outdated now.
Device stand out in the store when around dozens of nearly identical models. Lumea 920
And now comes Windows Phone 8. You have to understand - we have still a way to figure out if this will be a successful operating system, or like its predecessor - Version 7 - is not able to reap significant market share. The reason for this are the enhancements made in it, but it takes a huge gamble Microsoft: Creating an ecosystem almost from scratch with Windows Phone 8 and older brother "Windows 8". If "Windows 8" would prove a success, it may greatly affect the success of sister network, which includes increased connectivity to the "Windows 8", and in the future may also be able to share her applications. The failure of "Windows 8" may not kill the Windows Phone, because after all, it has a solid operating system with a broad content offering and connection to one of the world's software - Office, but it will create negative connotations in the network.
Nokia has done its
Best Nokia hardware can do. Lumea
But what about Nokia? Finnish company was well aware that her best chance to go back to the top, or at least begin to approach it, is if the first WP8 devices will create a buzz for themselves, even before people see how their OS works. And it seems that the Lumia 920, at least, they succeeded. Images, these are official and non - formal display a beautiful device - that will stand out in the store when around dozens of nearly identical models. Emphases in, the touch screen quality in terms of color and in terms of capabilities: the ability to use a bird or gloves is useful not only in cold climates. And it seems that new camera with optical stabilization produces images as good as those of the most prominent competitors. And do not forget the wireless charging - a feature rare and very welcome.
Unlike Asha appliances, always look outdated even as presented, it seems that this time Nokia has played its part in the transaction between Microsoft: She introduced hardware best she could. The question now is whether this is enough, Microsoft will deliver its goods. And that we know at the end of the year.
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