Welcome to the era after the iPad. Apple's dominance in the tablet is
about to end, a year and a half after it became the forgotten category hottest gadget around. And who is the company you can bring this change? No, not Google. It failed miserably during - her first resistor, the Android operating system adapted tablets 3. The credit is actually at Amazon, which launched last night the Kindle the Fire - tablet price $ 200. And yes, it's all a matter of price. Or, in fact, the quality - the dollar. But before we try to explain why, let's look at what happened until now. Almost everyone who tried to compete on the iPad, did so by trying to imitate the successful elements in it. Motorola's zoom, and Samsung's Galaxy Tab - looked and behaved devices around - like - iPad. The difference? Android, based mostly on her, still not good enough, even its potential - primarily because it is an open system driven by the community - is larger.
There is no comparison? To be sure Whoever was trying to compete on the iPad are Chinese manufacturers - factories that produce tablets and allow anyone who wants to put a label brand. These pre-given up on quality, and began to produce incredibly cheap tablets but frustrating to use. What about the middle? Something that works better than the strange tablet sold at 70 dollars but costs less iPad / Galaxy Tab are priced about $ 500 at least? A glance at this answer we received about a month ago, when HP eliminated the line appliances Htatz'fd and began selling them at 100-150 dollars. Inventory hijacked within minutes of arriving for an online store, and the company even promised to produce more stock (after cancellation!) To meet the demand. But Htatz'fd is a device with zero future (unless you break it and put on Android), while the Fire is, well, the tablet is alive, with support for the world's largest online store. And it costs 200 dollars. True, its screen size is 7 inches, has no camera or microphone, and he runs a closed version of Amazon Android (it will hold a week before the first break), but this instrument on his face is quality - relatively. And that's exactly the relationship we're talking about - quality of money.
That's what we thought about HP's Giveaway Touchpad
And let's not forget that Amazon also store content When it drops to below the limit for impulse buying, a level where you do not need to think long before you buy, the question "Is he good" changes to 'Does he good enough? ". All the indications are yes, Pierre is going to be good enough to merit a $ 200, especially if you are in the U.S. and can access its vast content library. Apple's point of view expression, the dominant player on the market right now, is that once a person had bought a cheap tablet, he'll think twice before buying expensive iPad. And yes, this will also happen even though the purchase of the Fire he never thought of him as a substitute for iPad worth - a value, but as bargain cheap - relatively. This is a problem with which Apple will have now to deal first and most obvious solution, lowering prices, is very unnatural move for her.
Motorola will have to work too hard. Xoom
Hey, Samsung, so what the price of the Galaxy Tab 7.7? Amazon asked (photo: publicists) Sooner or later, the Fire's success will probably reduce the iPad, but before that it will accelerate the market arrival of inexpensive tablets more from companies like Motorola and Samsung. In the absence of well-oiled marketing machine of the Amazon to reduce the question you will be even more extreme. And it's not such an - makes economic sense, because the cost of production of the tablets down every day because of increased efficiency production lines. Possible that the Fire itself will not be sold in Israel at all, in the absence of local support media in the heart of the machine shop. But the price war declared by Amazon today we also feel, and there is no doubt that this will work in our favor. So if you plan to buy a new tablet computer, perhaps I should wait.
