Israeli society has had over 34 million subscribers, and expects that number will double to 70 million by year end. Is Facebook dismantle Waze as did other companies acquired?
Reported that officials from Waze and Facebook met in August 2012. Noam Bardin
Facebook is negotiating the purchase of advanced navigation app Waze popular operator, for a total of half a billion to a billion dollars. Companies are in final stages of negotiations.
In Waze refused to respond to questions "Globes" about and when asked whether Facebook will break the company as it has done with previous companies, replied: "Do not worry, we'll be fine."
If the transaction is closed permanently this will be Facebook's third acquisition in Israel - after Snfto (Snaptu) was acquired in 2011 for $ 70 million and Face.com acquired last year by $ 60 million.
Already late in August 2012 it was reported that Facebook in talks to buy Israeli society, and even leaders and representatives Waze Facebook held a meeting in the country, but then it does not result in a deal.
In January this year the technology Forums "Niosegik" Apple just reported that negotiations to purchase the navigation application for $ 400 million to make up for the failure of its maps service, but Apple officials denied the report and in Waze did not respond.
Raised $ 67 million from 2009
Waze has developed one of the known navigation applications and popularity in the market. The company offers an application for smartphones, tablets and car kits, which allows to navigate the roads in Israel and in various countries around the world, with information on traffic, police, traffic accidents, stalled cars and speed cameras, comes from users that belong to this social network.
Waze was founded in 2009, and in October 2012 it announced a large scale mobilization of $ 30 million venture capital billionaire Horizons Ventures Hong Kong Lee Cushing, Kleiner Perkins and IFUND. The company has raised a total of $ 67 million from Blue Gem, a trend, Microsoft, Qualcomm, and Rtaks. The company already has over 34 million subscribers, and expects that number will double to 70 million by the end of this year. Mentioned in various places in order to reach this goal: 40 million users by March 2013 and 50 million users in July.
Facebook's connection with Waze can significantly improve the performance of Israeli society. Wise hardly known in countries outside of Israel and the U.S., and exposure through Facebook will allow it to increase its access to the much larger users. Reservoir will allow the company to get a better indicator on the traffic conditions in various countries, including more detailed mapping of the roads.
Facebook's side, it is the ability to turn her friends even when they are in the car. Facebook can combine promotional offers not only based on the content but also the driving habits of the user, even before he left the house, and offer information sharing among Facebook users computer and smartphone in the car (not necessarily in the text, but voice), video calls and information that can adjust travel experience in ways .
0 comments:
Post a Comment