Apple: the world's strongest brand

Apple washing the pre-Google world's most profitable brands table. The company's brand value stands at 153.3 billion

Apple currently has the world's strongest brand, Google's first moves, holding that title the past four years. That determines Millward Brown Optimor, a subsidiary of WPP. According to research conducted, Apple's brand value rose 84% last year and reached -153.3 billion. Google's brand, however, lost two percent of its value and worth now 111.5 billion. IBM is in third place, rising by 17% and worth 100 billion, followed by fast food company McDonald's. Generally speaking, technology and telecom companies control the ranking list. They are a third of a century leading brands. "It is clear that each employee to Apple, Steve Jobs temporary interns to see the protection and nurturing brand priority," says Millward Brown CEO Eileen Campbell Optimor. According to the study, new versions of the iPhone, Haeimeak iPad helped Apple nearly double its sales and Its profit last quarter. value its shares rose and is currently profitable technology company in the world (after going through the Microsoft). It is also the leading company selling Tablet PCs. Another technology company that climbed up the ladder brands is Facebook, its brand value increased by -246% the year (fastest growing) and put it in 35th place, with a value of 19.1 billion dollars. Microsoft rose 2% and is in fifth place, with a brand value of 78.2 billion dollars. Amazon has the retail giant Wal - Mart, increased by 37% and reached a value of 37.6 billion dollars. "Amazon has benefited significantly that combined her site reviews from users. Now everyone does it, but Amazon was the first, and it made for her excellent work in building trust", diagnoses CEO Campbell. The decline of Google is attributed primarily the company's heavy investment in mobile platforms browser chrome. "Google is still pretty hot. She remains one of the most reliable coveted brands, "she says.