Israel: Orange Application Shop opens

"Mall applications" of Orange will allow users to pay via mobile account. Pelephone and Cellcom is also generally
Israeli cellular companies tired of seeing the customer's money to stores run external applications such as Nokia's ovi, Google's Android Market and of course Best - Store, Apple's application store. Three companies are in process to establish stores applications, in which companies can collect money from customers on applicationsPartner is a pioneer in the field. The company now announces the launch of its own applications store called "Kenyon applications." Partner with the launch of the store, said chief marketing officer Jacob Front: "We present the first time in digital arena that allows customers direct access to the world of applications, customer organized various content fronts, all in Hebrew." Similar announcements are expected soon Pelephone, Cellcom in 2011.Local application stores several advantages over the official store of device manufacturers. First advantage is language - the stores access to the applications in Hebrew, including an explanation of essence installation procedure. Second, the arbitration cellular companies wheat from the chaff, and out of stores in which over 100 thousand applications, they spend the most appropriate they thought the Israeli consumer. Third, cellular companies allow debit invoice through cellular shekels, against payment in foreign currency by credit card as it is in stores worldwide.On the other hand, a glimpse of a partner application store shows that accessibility has a price not small. For example, integrating application quammy Facebook contact list on the phone, which can be downloaded free online, Partner 1.90 is considered. Ebuddy application chat is also given free download, costs NIS 18.90 for a partner, tweeter tweeter mobile application is partner with a price of 14.80 dollars in the purchase from the company.It should be noted positively Partner allows even download skype calls voip application, although it may hurt earnings voice conversations. Cellcom previously tried to block the possibility of voip calls on its network.