Button 'plus 1' will be launched today by Google

The shadow of Google Chairman's statement that failed in social media, the company launches the "Los button 1" - the Lake of her 

Button in the "Los 1" Google launched today (Wednesday) officially. He discovered the blog last night of Technology Tech Crunch. Starting today, each site will be able to add the code to the "Los 1" and run the function, which is similar to "Jake" logo. Webmaster assimilate the code can choose different sizes an icon of service functions such as showing or turn off the display number of times the button is pressed. They will have access to tools to display the distribution statistics clicks by different parameters. Currently remains unclear whether the use of "Los 1" will be integrated in Google's social tools and how they can be exposed to user's friends have made a list of pages "plus 1".

"Google missed the 'friends' thing'" 

Launching the "Los 1" is another step in Google's attempt to enter into the social media market - after a series of failed attempts in the field (including services "Google Wave" and "a wave of buzz.") Yesterday, the company chairman stated Eric Schmidt (until recently to function as CEO e) one of the great failures in his previous position was his lack of success to get on the bandwagon and be a social media services such as proper contest Facebook. In an interview at D9 of All Things Digital site, Schmidt said that Google missed the members' section, that if implemented would improve the quality of information received by the company. "in the online world you need to know who you are dealing. Certainly I knew I had to do something - and failed it, "he said, assuring Google's future products will include social functionality. When asked why not acted on when he recognized the importance Schmidt replied:" I think I was busy. CEO you have to take responsibility. I screwed up. " Schmidt made it clear that users' privacy is an important matter for Google eyes will manage the company better decisions in this area, not the government - even though he supports some regulation.