New Poll: who iPad spend hours watching movies and programs, buy books and magazines welcome advertisements
Only six months after coming into the world, making Apple's iPad signs that this is indeed a product that can restore the Revolution's little brother, the iPhone. Apple's tablet, so far sold about 8 million units, breaking the iPhone's penetration rate, penetration rate was about 4% of all households in the U.S. - according to a survey of new media research company Nielsen, published Friday. The survey first examines the patterns of use iPad comparing them to other uses of mobile devices connected to the network (connected devices). This includes netbook computers, digital readers such as Kindle console games. Results of the survey, which included 5000 respondents, indicates that iPad is the most appropriate device for consumption of media, of all kinds. There are few things to qualify as 48% of those surveyed indicated that they tend themselves to adopt technologies early. Meaning given that their usage patterns may differ from those of the public. The survey showed that 39% of users iPad read through books, 33% watch TV shows with it and 32% see through movies. This is three times higher rate than viewing such content among iPhone users. The primary importance of this information is that the big screen allows users to consume iPad content that requires them to watch the screen for minutes or even hours. These usage patterns indicate that the iPad Vahtabelttim also reach him on television as a tool to compete with video content consumption. Only 5% satisfied with free applications Two-thirds of the lower application fee Downloaded Games (Photo: Reuters) Two-thirds of the lower application fee Downloaded Games (Photo: Reuters) One of the major revolutions dark entrance cellular world, and now the world Ahtabelttim, is its ability to get people to open your wallet. Application of the closed garden is built, this area controls it is - and determines who will air and thank you even before rising into the air - the company can generate huge income. Now research shows that the model which was first asked consumers to pay higher amounts of dollar or two on services and applications, works not only when holders Ayepunim. The model works fine even iPad: Nearly two-thirds (63%) reported that the owners purchased Hayipdim application fee. A third reported no download applications, ie not yet used one of the main applications of the device. Other people, ie 5%, said content with downloading free applications. Two-thirds of the lower application fee reported Downloaded games. Second largest category of paid downloads in the more interesting: it is in books. More than half the people who downloaded paid content removed Layepdim reported that their digital books. This fact leads to further revolutionize Apple world: gradual transition to digital books to read. IPad gives hope to income not only publishers had books, but publishers had newspapers and magazines: no less than five categories on which Americans spend money iPad now this has come: 45% reported that buyers paid content on the new applications; 44% paid the new field of entertainment applications; 41% paid for online magazines; 39% paid financial content; and 32% had paid for sports content.
Even the ads more attractive iPad words
IPad common among young men It is not just income subscribers. The survey proves what the advertising and publishing industry has long suppose: publication iPad probably more effective online advertising. Ayepdim Otablttim others are perceived in the advertising industry as instruments that will increase the degree of creativity of the banners. Rather than static banners - who act as billboards not Mpolhim - allows iPad create interactive campaigns Mpolhim by age, gender and interests. Banners that respond to touch and integrated videos, computer games and other features on the fancy advertisers. Maybe that's why successful advertisements the iPad to stimulate more interest level of the user. The survey showed that with Ayepdim more willing to watch advertisements from other web-based mobile devices. Half (49%) from iPad said that viewers are more likely if a commercial iPad is interesting. This compares to 40% among those who responded to an iPhone, and a similar percentage among the holders of other devices. About half (46%) said they "enjoy taking part in advertisements> Members that have an interactive component, significantly higher figure than the people who testified about the pleasure mm Play" commercials among the other instruments. Ads also simple words, without user interaction or an impressive clip, fail to produce a higher interest owners> Members: 39%, more than a third, said the likely knock on ad words iPad. Even users who spend time consumption is more content, which increases the effectiveness of advertising. Only 22% of iPhone users spend more than 15 minutes a week reading the news, compared to 56% of users> Members. A similar trend exists in consumption of films, TV programs, books and magazines. In fact, Nielsen's survey indicates that iPad is a device that enables easy consumption of content, even if it is a relatively long meeting with the device. As for the nature of users, we can conclude from the survey that> Members are extremely popular among young men compared with Amazon's Kindle. 65% of those> Members are men and 63% are aged under 35. In contrast, only 52% of users Kindle are men and 47% are aged under 35. Please note that> Members is a computer with a broader functionality than the Kindle, since it allows the use of applications and computer applications are more similar to a standard such as e-mail services. So he turns to a wider audience Kindle, more focused reading books. Another interesting figure that comes from the survey:> Members is a less personal than most other online devices. 46% of users> Members reported that they share the device with other users. By comparison, only 36% of users of digital readers such as Kindle reported that the device is not personal. A little over a week ago, Gartner estimated that worldwide in 2011 sold 55 million Tabelttim, 2.8 times the volume of sales in 2010. The company also estimated that Ahtabelttim Wings market share of other online devices and especially that of netbooks, gaming consoles digital readers. Nielsen's survey results reinforce these estimates, as the survey indicates the wide use iPad covers a wide range of applications.
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