Sony: trying to return to the game

Sony is trying to shake off the dust and launch innovative and interesting products. Does it give her the relevance?


Raised eyebrows. Rolly It's hard not to be skeptical when we come to experience new products of Sony, especially the products they claim are revolutionary. Sony, considered one of the last century and most important innovative companies in the technology, is losing its position (with one exception - the PlayStation) to companies like Apple. Sometimes seems the company did not really think of consumers as they are launching products. Remember the Rolly - rolling music player that caused raised eyebrows and close wallets? So is another case of a product is relatively good odd and obviously necessary, but at least interesting. Most of the products that Sony brings to market are, well, boring. At the press conference that the company held an exhibition IFA in Berlin yesterday, said CEO Sir Howard Stringer Sony Sony is making a comeback. After the speeches, we experiment with new products to see if a comeback is the right word here.
Helmet at the top right? Personal viewing glasses are not a bad idea The first product announced at the press conference is also the strangest: a personal viewing helmet. More than a decade of such products exist on the market at higher prices or more, but Sony's helmet special - she can also display three-dimensional content! You know what is more? Uncomfortable. Try as I might, I could not make it sit on the same headphones built into the ears, and slit of light will not interfere. Beyond that, it's not just enough to make it on the nose like glasses - a special rear strap holds the helmet on the neck. And it's not very convenient. And at the price of about 2,800 shekels (when she launches in Japan in November), it is not clear who would want to buy it. One bright spot is that stuff - image quality. Sony say these glasses create the illusion of watching a movie screen of 750 inches. Cinema, well, not very exciting, but the screen does seem very large, with sharp colors and three-dimensional image quality that hurts the eyes. This is a very important point. Past products, except for being expensive and uncomfortable, also presented an impressive picture. Here this problem is resolved, and it's just more comfortable design and a more favorable price. That good personal viewing glasses are not a bad idea - in fact it can be a wonderful product for people who travel daily by public transportation or just want to play Playstation with someone in the living room watching TV. Now remains only to see whether it would be a Sony you get the first good product category.


Different, but easy to use. Sony P Two additional products they want to expand are tablets S and P - the first two board computers of Sony's current generation of this product category. About a year and a half passed since the launch of the iPad, and Sony was late to celebrate. Almost all its competitors are already there, and some are already in the second generation of products. But Sony took their time, and also took several bets in design. Now remains to see if these bets will pay off. Big bet is on Sony Tablet P. Recall, two years ago and a half, Sony introduced the Vaio P - a tiny laptop, you could easily put in pocket. They called Sony Vaio P. Computer was not a success, but provoked much enthusiasm. Sony is now trying again, this time with a tablet. P is a tablet convertible tablet, with two screens sized 5.5 inches each. When folded, the P seems like a glasses case, which may be inserted into the pocket brides. The disadvantage, on the face, is a groove formed between the two screens when sliced ​​tablet. In fact, the spacing between the screens small enough to get used to the island - the convenience, and Sony let you decide whether you want the two screens will be used as two separate screens, or as two parts of the screen. We were very surprised for the better ease of use in P, both when we tried to read his text, and when we turned on one of the games were on the device. Besides games, P and S are Tablet PCs that support running PlayStation 1 games and files (such as the Xperia Phone Play) and separating screens contributes to games like Crash Endicott in the lower screen is the control screen and the action takes place on top. 

So it will work? Not sure
Standard, well-designed. Sony S The S, who looks more like a standard tablet (but not much) is a tablet with a screen size of 9.4 inches, the emphasis in the design and ergonomics. Center of gravity of the device has been moved so Scsthazico it horizontally, the center of gravity will be at the top of the tablet. The goal is to make the maintenance easier. It really works. Hands get tired a lot less than when holding the iPad, and tablet really feel more comfortable together. It is also easier iPad 2, but thicker. Two tablets have excellent agree - we're talking about Sony, after all. And both are working on version 3 of the Android operating system, with some unique interfaces Sony tablet designed to connect the company's network services and communicate with other products such as TV screens. The problem is price. The Vaio S version will cost $ 499 cheaper - just like the iPad. Experience shows that consumers are unwilling to pay the tablets are not the iPad the price they are willing to pay for Apple's product. The Vaio P will rise even more, 599 dollars, but here there are very significant design difference between the iPad. Sony Will it work? Did she could become a significant player tablet market with these two products? We bet not. One is too expensive, the other too weird. But at least we see the seeds of effective innovation - the kind of innovation that brought the Sunni place of honor in the technology industry, and innovation of non - efficient company presented repeatedly in recent years.

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