Who are u : TIM COOK?!

Tim Cook, Steve Jobs's successor, is not marketed charismatic but a brilliant logistics. Come see the new Apple CEO

Who are you, Tim Cook? Letter of retirement of Steve Jobs, who after today is the CEO - Former Apple, Jobs Board of Directors recommended to appoint Tim Cook in place. It's not surprising - Cook is considered the most likely successor of Mr. Jobs, and in recent months is that actually ran the company, when the boss was on vacation for a long illness. So who is Tim Cook, and how he got the position of CEO of the company with the highest monetary value in the world today? Cook, 50, has served since 2007 as chief operating officer of Apple. Before he had been vice president of Compaq's materials, and Vice President of Operations at Intelligent Electronics. Lecoq BA in Industrial Engineering and a Masters in Business.

Steve Jobs announced his resignation as CEO of Apple
The man, according to evidence from the media, is a genius Logistics - whoever is responsible for the efficient production processes of the dark, its ways of distribution and no less importantly, the materials that Apple manufactures its products. One reason Apple's products are so advanced sometimes (think how long it took others to achieve a level of quality of the iPhone's screen), is in many cases Apple has exclusive access to technologies to other companies receive only months, or years later. Cook was responsible to make these things happen. Tim Cook, incidentally, was CEO of Apple, several months ago, when Jobs was on sick leave in 2004. And he also appointed six months in 2009, even then his boss because he needed medical treatment, apparently because of pancreatic cancer. But Throughout these periods, Cook avoids public roles, such as speeches, press conferences. so, Macworld exhibition in 2009, introduced the product marketing VP Phil Schiller, and Cook remained in the shadows. The technology blog Gizmodo claims that Cook begins sending emails subordinates in 4 and a half in the morning, and stayed at work until late evening. While working at IBM, was a volunteer to work Christmas and New Year's Eve. And this commitment not only applies to him. Profile made on CNN is told that once, when he realized there was a problem with a factory in China during a meeting with his staff, looked at one of his lieutenants and said "It's not good, someone should be there to handle it." Half an hour later, turned it back up, and said "Why are you still here?". Employee immediately got up, went to the airport, and bought a ticket for the first flight to China. According to the profile made on Fortune magazine Cook, Apple's new CEO, unlike Jobs often heard his screams Apple's building, never raises his voice.'s His way of making people understand they're not good enough in their work is to start asking them a series of questions that he knows they will not be able to answer, while he holds his encyclopedic knowledge of the activities of Apple. Not yet clear what the effect on the course of events Jobs at Apple in his new role as Chairman of the Board. Wall Street Journal reported that Jobs will still be involved in determining the strategy of Apple. At least for the near future, it seems that Apple's strategy is not going to change . and on the surface, the field of product design, everything remains the same - the company's design chief, Jonathan Eve, holding his position. No doubt that the exchange of CEOs, and even when a person who puts one of the world's most recognized people in the technology and who replaces him at an unknown person on the street, are a huge step for someone who is considered the world's leading technology company. And Tim Cook has a very large shoes to fill.