Report: Apple negotiating the purchase of navigation app Waze

According to popular blogs and technology sites NewsWeek, Apple is considering the possibility to buy the Israeli company, after she herself maps application developed criticized
Is Apple trying to atone for the failure of its maps app by purchasing one of the popular navigation applications market - Israeli WAZE application? According to a report of a site said the technology popular blogs and Forums NewsWeek, Apple negotiations to purchase the navigation application for $ 400 million.
Israeli Waze company de-emphasized one of the familiar navigation applications market. The company offers an application for smartphones, tablets and car systems, which allows to navigate the roads in Israel and in various countries around the world, with information on traffic, police, traffic accidents, stalled cars and speed cameras, comes from users that belong to this social network.
And Wise founded in 2009, and last October she announced the recruitment of a large amount of $ 30 million venture capital funds of billionaire Horizons Ventures I Gushing from Hong Kong, Kleiner Perkins and IFUND. Something about seeing potential investors can get the history of the Horizon Foundation, which has invested in the past also on Facebook. Overall, the company raised $ 67 million from Blue Gem, a trend, Microsoft, Qualcomm, and Rtaks. The company already has over 20 million subscribers, and is active in 45 countries.