Line international brands on Facebook: a page for everyone

Facebook announced the new structure of the pillars Lake 'decision to allow international companies to various local versions of the same page
No more different pages to different countries. Top of Kit Kat (Photo: Official website)
Facebook facilitates the work of international brands on its platform. The company announced a new structure that will allow those to maintain one page to provide specific local experience to users in different countries. These brands will now be able to set up a page where language, profile picture, background picture, posts and tabs will be different for different countries entering. Users from a particular country may be automatically relevant to them, without having to select it - but if they want to, they can switch the display to the other country - by a dedicated menu to be added.
Facebook tested the new feature in May this year, and gave access to brands such as Kit - Kat, Dove and Holiday Inn. The easier it is these brands to concentrate their marketing efforts on the social network and show their publications a Facebook address, and visitors find the relevant page and look it designed specifically to their state.
"This structure works for brands historically carried a single page with posts aimed at different areas and brands who ran several pages, to different countries," the Facebook post published on the subject. "Pages also give a better local experience to customers. We want to facilitate brands to measure their audience in each country and to compare to that of competing brands."